When not buried neck-deep in writing, I'm a multi-faceted content marketer who's produced a wide range of content types (blog posts, ebooks, white papers, newsletters) for a wide range of verticals.
What do 1-800-Flowers, Renault and Planned Parenthood all have in common? They’re but three of a slew of companies, brands and retailers leaning on the transformative power of conversational commerce (c-commerce for short) to redefine their marketing and customer service strategies. In fact, some 80% of businesses claim to already use chatbots, the preferred mode of c-commerce today, or plan to within the year.
Provided research and copy for this seven-page e-book, produced for Revenue Collective, an exclusive community of proven commercial executives, which aims to paint a picture of the trends, challenges and dead-ends that lie ahead for revenue leaders in 2019 and beyond.
Oversaw video/audio recording of Adam Levene, the founder of the intelligent routing and communication platform Hero, at PSFK's Future of Retail 2019 Conference, as well as the creative direction of video graphics and copy writing.
United We Win is Under Armour's year-round initiative celebrating the culture, heritage and diversity of athletes around the world. In honor of Women's History Month, and rooted in our belief that sports have the power to inspire, change and unite the world, we are proud to share stories from the women of Under Armour.
Ghostwrote this profile on Aisha Praught-Leer for UA.
Retail Preparedness Checklist: Positioning Retailers for Success in the Face of Uncertainty and Change (ebook/checklist)
This checklist came about as a result of my content strategy and campaign recommendations in response to a COVID-19 pivot. I provided copy, editing, and creative direction. The checklist helps retailers focus on the elements that can have the biggest impact on business in the short term, while preparing for future changes. Following these best practices across fulfillment, ecommerce, and marketing will create a more cohesive customer experience and a more efficient, agile business.
Initial one-off email announcing our annual events calendar dates, while also offering tickets to our flagship conference, sent to 12K subscribers.
A 90-day content & social media development strategy deck produced for a client in the tech & hospitality space, includes a timeline on key hires and initiatives.
Guiding Light: Facts and Figures for Retailers and Brands Navigating the COVID-19 Crisis (Writing & SME Data Collection)
A roadmap of key stats, facts, and figures that we hope can positively inform your business during the unresolved COVID-19 crisis.
Travel Brands Are Using Personalization To Improve Their Google Remarketing Conversion Volume By 15% (Writing, Content Marketing)
Content Marketing piece with some details on how it would tie in to a large content marketing strategy and the audience/persona it was written for.
Think about it: Can you truly deliver on the promise of personalized customer service when that personalization happens inconsistently—or incompletely even? It stands to reason then that customer service cannot be truly personalized without also being truly omnichannel as well.
In this essay, Evangelina Moreno tells her son, writer Bogar Alonso, how gentrification in Chicago had an additional affect on her family when they were undocumented.
Designed, project managed and provided creative direction and copy for this site promoting New York Retail Innovation Week, a city-wide celebration of innovation.
Example of the script for 90-second commercials, or elevator pitches, developed for a series of approximately 12 priority funding areas for the university.
Led creative direction, audio recording and editing, copywriting and pre-editing for this Food Service Debrief webinar, promoting a recently launched report exploring how the food service industry has leveraged technology to cater to changing consumer demands, giving customers the tools to control their own experience.