When not buried neck-deep in writing, I'm a multi-faceted content marketer who's produced a wide range of content types (blog posts, ebooks, white papers, newsletters) for a wide range of verticals.
Reebok Uses Machine Learning Built Into Kibo Personalization To Adapt To Changing Customer Intent Across Seasons (Case Study)
Worked with product marketing, customer success, and strategy colleagues to unearth Reebok's success story using our personalized marketing tech product. Oversaw casestudy writing and editing along with design direction of the adjoining PDFs. Given the importance of the client logo, we built out a dynamic case study page to better tell Reebok's story, and I strategized and built out a full-funnel campaign (including marketing emails, prospect newsletters, paid and organic social, and internal enablement) to extend the case study's impact.
What do 1-800-Flowers, Renault and Planned Parenthood all have in common? They’re but three of a slew of companies, brands and retailers leaning on the transformative power of conversational commerce (c-commerce for short) to redefine their marketing and customer service strategies. In fact, some 80% of businesses claim to already use chatbots, the preferred mode of c-commerce today, or plan to within the year.
Provided research and copy for this seven-page e-book, produced for Revenue Collective, an exclusive community of proven commercial executives, which aims to paint a picture of the trends, challenges and dead-ends that lie ahead for revenue leaders in 2019 and beyond.
Produced ungated landing page and supporting PDF which explores how companies can delight modern shoppers with data-driven relevance.
Ghostwrote blog post around need for more elastic customer service models built for our always-on, always-changing world.
Oversaw video/audio recording of Adam Levene, the founder of the intelligent routing and communication platform Hero, at PSFK's Future of Retail 2019 Conference, as well as the creative direction of video graphics and copy writing.
Travel Brands Are Using Personalization To Improve Their Google Remarketing Conversion Volume By 15% (Writing, Content Marketing)
Content Marketing piece with some details on how it would tie in to a large content marketing strategy and the audience/persona it was written for.
Oversaw the writing, editing, design, and web design of this ungated case study of client Laura Canada, the popular Canadian women’s fashion retailer.
Think about it: Can you truly deliver on the promise of personalized customer service when that personalization happens inconsistently—or incompletely even? It stands to reason then that customer service cannot be truly personalized without also being truly omnichannel as well.
Produced ungated landing page and supporting PDF which included recommendations and proprietary research showing a unified approach to post-COVID holiday demand.
Retail Preparedness Checklist: Positioning Retailers for Success in the Face of Uncertainty and Change (ebook/checklist)
This checklist came about as a result of my content strategy and campaign recommendations in response to a COVID-19 pivot. I provided copy, editing, and creative direction. The checklist helps retailers focus on the elements that can have the biggest impact on business in the short term, while preparing for future changes. Following these best practices across fulfillment, ecommerce, and marketing will create a more cohesive customer experience and a more efficient, agile business.
Initial one-off email announcing our annual events calendar dates, while also offering tickets to our flagship conference, sent to 12K subscribers.
A 90-day content & social media development strategy deck produced for a client in the tech & hospitality space, includes a timeline on key hires and initiatives.
A playbook of Conversion Rate Optimization (CRO) quick wins ecommerce brands can implement to further squeeze sales out of their ballooning traffic.