When not buried neck-deep in writing, I'm a multi-faceted content marketer who's produced a wide range of content types (blog posts, ebooks, white papers, newsletters) for a wide range of verticals.
For this 15-page report, we surveyed 400 ecommerce executives across North America and EMEA from a broad spectrum of retail industries to better understand unified commerce’s
impact on company bottom lines. I oversaw the creation of the survey, analyzed the data, helped write the report, edited the parts assigned to writers, and oversaw design.
What do 1-800-Flowers, Renault and Planned Parenthood all have in common? They’re but three of a slew of companies, brands and retailers leaning on the transformative power of conversational commerce (c-commerce for short) to redefine their marketing and customer service strategies. In fact, some 80% of businesses claim to already use chatbots, the preferred mode of c-commerce today, or plan to within the year.
Reebok Uses Machine Learning Built Into Kibo Personalization To Adapt To Changing Customer Intent Across Seasons (Case Study)
Worked with product marketing, customer success, and strategy colleagues to unearth Reebok's success story using our personalized marketing tech product. Oversaw casestudy writing and editing along with design direction of the adjoining PDFs. Given the importance of the client logo, we built out a dynamic case study page to better tell Reebok's story, and I strategized and built out a full-funnel campaign (including marketing emails, prospect newsletters, paid and organic social, and internal enablement) to extend the case study's impact.
Provided research and copy for this seven-page e-book, produced for Revenue Collective, an exclusive community of proven commercial executives, which aims to paint a picture of the trends, challenges and dead-ends that lie ahead for revenue leaders in 2019 and beyond.
Produced ungated landing page and supporting PDF which explores how companies can delight modern shoppers with data-driven relevance.
Ghostwrote blog post around need for more elastic customer service models built for our always-on, always-changing world.
Travel Brands Are Using Personalization To Improve Their Google Remarketing Conversion Volume By 15% (Writing, Content Marketing)
Content Marketing piece with some details on how it would tie in to a large content marketing strategy and the audience/persona it was written for.
Think about it: Can you truly deliver on the promise of personalized customer service when that personalization happens inconsistently—or incompletely even? It stands to reason then that customer service cannot be truly personalized without also being truly omnichannel as well.
WhatsApp design sensibilities make it such a lucrative interface. It’s adaptable, lightweight, simple to use, intuitive and makes speed its underlying ethos—precisely the type of attributes consumers salivate over.
Oversaw video/audio recording of Adam Levene, the founder of the intelligent routing and communication platform Hero, at PSFK's Future of Retail 2019 Conference, as well as the creative direction of video graphics and copy writing.
Promo email notifying respondents of a co-marketing campaign. I oversaw the design direction, email copywriting, and campaign execution.
For this 11-page report, we surveyed 400 ecommerce executives across North America and EMEA from a broad spectrum of retail industries to find out how personalization across order management, ecommerce, and marketing helps ROI.
Oversaw the writing, editing, design, and web design of this ungated case study of client Laura Canada, the popular Canadian women’s fashion retailer.