When not buried neck-deep in writing, I'm a multi-faceted content marketer who's produced a wide range of content types (blog posts, ebooks, white papers, newsletters) for a wide range of verticals.
Wix - Build. Manage. Grow (Brand Video)
Oversaw creative execution and production of this brand marketing video for Wix, showing off how easy it is to set up a store on its integrated platform.
2021 Unified Commerce Report (Consumer Research Report)
For this 15-page report, we surveyed 400 ecommerce executives across North America and EMEA from a broad spectrum of retail industries to better understand unified commerce’s
impact on company bottom lines. I oversaw the creation of the survey, analyzed the data, helped write the report, edited the parts assigned to writers, and oversaw design.
Why Conversational Commerce Succeeds Where Traditional E-Commerce Fails (Ghostwriting, Blog)
Ghostwritten blog post for Co-Founder and CTO of Botsociety on the transformative power of conversational commerce (c-commerce).
Understanding Goals, Challenges, & Expectations In 2019 (eBook)
Provided research and copy for this seven-page e-book, produced for Revenue Collective, an exclusive community of proven commercial executives, which aims to paint a picture of the trends, challenges and dead-ends that lie ahead for revenue leaders in 2019 and beyond.
Reebok Uses Machine Learning Built Into Kibo Personalization To Adapt To Changing Customer Intent Across Seasons (Case Study)
Worked with product marketing, customer success, and strategy colleagues to unearth Reebok's success story using our personalized marketing tech product. Oversaw casestudy writing and editing along with design direction of the adjoining PDFs. Given the importance of the client logo, we built out a dynamic case study page to better tell Reebok's story, and I strategized and built out a full-funnel campaign (including marketing emails, prospect newsletters, paid and organic social, and internal enablement) to extend the case study's impact.
Wix - Izzy Wheels Merchant (Brand User Video)
Oversaw creative execution and production of this brand-led user story for Wix, telling the inspiring story of eCommerce entrepreneurs and sisters Ailbhe and Izzy Keane.
Wix eCommerce Show - Episode 1 (TikTok)
First episode of 10-episode run of Wix eCommece Show, a social-first show delivered in under 90 seconds.
The Essential Guide To End-To-End Personalization (Ungated Landing Page & Report PDF)
Produced ungated landing page and supporting PDF which explores how companies can delight modern shoppers with data-driven relevance.
Wix eCommerce is anything your online business needs (Brand video)
Quick-hit brand video for Wix eCommerce, looking to reintroduce the all-in-one platform to the US market, detailing its broad range of platform features.
COVID Exposed the Need for Elastic Scaling (Ghostwriting, Blog)
Ghostwrote blog post around need for more elastic customer service models built for our always-on, always-changing world.
Is Your Business Ready for eCommerce’s $1 Trillion Year? (Writing)
Trends piece written for Wix's eCommerce blog (part of a department I oversaw from 2021 to 2022.
Travel Brands Are Using Personalization To Improve Their Google Remarketing Conversion Volume By 15% (Writing, Content Marketing)
Content Marketing piece with some details on how it would tie in to a large content marketing strategy and the audience/persona it was written for.
To Deliver Personalized Customer Service, You Must First Become Truly Omnichannel (Ghostwriting)
Think about it: Can you truly deliver on the promise of personalized customer service when that personalization happens inconsistently—or incompletely even? It stands to reason then that customer service cannot be truly personalized without also being truly omnichannel as well.
How to Create Your Online Store and Sell with Wix (Guest Post)
Guest post on Junglescout, the all-in-one platform for selling on Amazon, detailing how to use Wix’s eCommerce website builder to launch, run, and grow your online store.
2021 Accelerated Commerce Guide
12 growth-minded strategies to help accelerate ecommerce, order management, and personalization strategies.